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Doubling AI Traffic & Revenue for a Trading Platform

+102% AI traffic over 6 months

151 AI citations

Disclaimer: as a white label SEO agency, we keep the names of the websites we work on confidential to respect our partners.

The Objective

Our client is an international trading platform operating in a research-heavy industry. Recently, they observed a major shift in user behavior in their research-heavy sector: an increasing reliance on AI-generated responses for information rather than on traditional search methods.

Recognizing this shift as a unique opportunity, the client looked for ways to optimize their presence within Large Language Models (LLMs). Their specific aim was to secure citations and mentions, which would ultimately funnel traffic and conversions back to their site.

The Main Issues Holding the Site Back:

The website already offered a wealth of high-quality informational resources, and the client’s products gathered many positive reviews. However, it was necessary to optimize this content for AI visibility:

  • Lack of AI Search specific content optimization: vast amounts of blog content that were not structured for LLM ingestion;
  • Insufficient E-E-A-T signals: no authors were indicated for the informational content, the product reviews weren’t integrated on the website.
  • Missing or inaccurate structured data: the key site pages used Article Schema instead of Product; FAQ and Author Schema were not implemented.

The Strategy

Here is how our team leveraged the strengths of the client’s website to position the brand as a trusted, citable source for LLMs:

Technical SEO Optimization

  • Product pages updates: implementation of Product and Review Schema, based on existing Trustpilot reviews; creation of FAQs.
  • Content clusterization and internal linking for key pages and informational content.
  • Creation of author pages, with bios, social media links, and lists of all content written by a particular author; Author Schema implementation.

Content Optimization for AI Search

  • Thorough content gap analysis to identify opportunities to enhance existing content and create new pages. 
  • Breaking up existing content into chunks to make it more scannable and easily digestible by both humans and crawlers; adding summaries to content.

The Results

Thanks to the AI search optimization performed by SUSO, the client’s website significantly improved its visibility in LLM search results, increased its referral traffic from AI citations and started getting AI revenue, attributable to this source both directly and as associated conversions:

  • The website started to get cited in AI results more often:
Ahrefs AI Citations for Finance Company - screenshot
  • AI traffic grew by 101.97% over 6 months:
Screenshot of GA4 traffic acquisition report showing over 100% AI traffic growth and AI-generated revenue Finance company's GA4 traffic acquisition report filtered down to AI traffic
  • AI traffic started to bring conversions and revenue (see the screenshot above).

Happy partners with BIG-NAME clients

A specialist SEO + GEO partner to some of the world’s most recognizable brands.

“We worked with SUSO on our recent website relaunch and would highly recommend them. We had regular check-ins, easy to follow step-by-step feedback following an in-depth audit, and received helpful insights even after the project had finished. Hands down the most transparent and dedicated SEO agency we’ve worked with. ”

Sarah WatsonChief Product Officer | Pink News

“In a digital world where visibility equals relevance, SUSO Digital has proven to be an invaluable partner. I highly recommend their services to any business seeking a substantial and measurable impact on their SEO performance. Their data-driven approach and transparent sharing of progress reports, status updates, and key metrics are not only impressive but also reassuring.”

Chris BarrSenior Director of Marketing | Taradel

“SUSO is an exceptional SEO agency. When it comes to my clients, I wholeheartedly trust them to mirror the attention and respect that my team prides itself on. As the owner of Senders.co, I ensure meticulous delivery of services in areas where we are absolute experts, and for the rest, we turn to trusted partners. SUSO is our go-to agency for SEO, no questions asked.”

Benny RubinCEO & Founder | Senders