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Filip Ruprich

Chief Performance Officer

Filip Ruprich, Head of SEO at SUSO

Filip joined SUSO as Head of SEO and now serves as the agency’s first Chief Performance Officer, overseeing all client delivery and making sure that as SUSO’s agentic capabilities scale, client results scale with them.

He brings more than a decade of SEO experience, having risen from a junior role to R&D Director at one of Poland’s largest SEO agencies before joining SUSO. That journey, from hands-on execution to leading research and development, shaped his approach: pragmatic, systems-minded, and always anchored in the business value delivered to clients.

At SUSO, Filip has led the development of the agency’s delivery processes, services, and automation, building much of the operational engine behind SUSO’s AI-native offering. As CPO, his focus is turning that engine into measurable client performance at speed and scale.

Filip graduated from the Polish-Japanese Academy of Information Technology, where he studied Business Application Programming.

Away from work, Filip is a big Premier League fan who still plays football himself, and a lover of rock music in all its forms.

The Drum Awards

Our campaign ‘Engineering Search Visibility in a Human-Led Health Brand’ was awarded at The Drum Awards (2026).

Find out why we won >>>

European Search Awards

Awarded at the European Search Awards for ‘Best Use of Search’, increasing our client’s daily organic search traffic by a landmark 1100%.

Global Search Awards

Awarded at the Global Search Awards for ‘Best Use of Search’, increasing our client’s daily organic search traffic by a landmark 1100%.

Search Engine Land Awards

Recognised at the Search Engine Land Awards for ‘Best B2B Search Marketing Initiative’, increasing our client’s search traffic by 5x and helping nearly double their monthly recurring revenue.

UK Content Awards

Recognised at the UK Content Awards for our campaign ‘From “near-zero” visibility to scalable organic search demand’, increasing our client’s monthly organic sessions by 190%.