Doubling AI Traffic & Revenue for a Trading Platform
+102% AI traffic over 6 months
151 AI citations
Disclaimer: as a white-label SEO agency, we keep the names of the websites we work on confidential.
The Objective
Our client is one of the largest medical services provider in the United States.
Their website was losing traffic following the AI Overviews rollout on Google. Their aim was to turn that decline around by improving the website’s visibility in both Google’s AI search features and other AI answer engines.
Our goal was to help the client position themselves as a trustworthy industry expert for LLMs, with the end goal of AI traffic and conversions.
The Challenge
The following shortcomings made the client less resilient and competitive in facing the rise of AI-driven search:
- Missing E-E-A-T elements: the website lacked signals to help AI trust the client’s brand as an expert in their niche. The About page was not optimized properly, author profiles were lacking, and some medical claims made weren’t backed up with references to medical research.
- Content not optimized for AI ingestion: despite having a lot of high-quality content, it wasn’t structured in the best way for LLMs to process.
- Indexation issues: quite a few meaningful pages were not indexed, and therefore weren’t visible in AI search results due to wasted crawl budget.
The Approach
The SUSO team implemented a strategy designed to establish the brand as a trustworthy authority for LLMs, resolve crawling and indexation blockers, and structure content in a way that is easy for AI systems to process.
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E-E-A-T Signals Optimization
About page: our team updated it by adding the professional credentials for the company’s key medical personnel, which is a critical E-E-A-T requirement for any YMYL (Your Money Your Life) brand.
Author bios: we made sure it is clear who authored the high-quality blog content and marked it up with structured data.
Medical sources: we identified content that lacked references and used Elicit AI to find peer-reviewed research to back up the healthcare claims made, which is another critical signal for YMYL brands.
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Content Optimization for AI Systems
Structured data: we implemented the Organization Schema to send a clear signal to both Google and LLMs on the key information about the company.
AI prompt research: our team identified queries that users used when researching the services provided by the client, as well as the client’s brand.
Query-based content optimization: our content specialist updated key pages and blog content to add conversational headings phrased the way users actually ask questions in Google and AI search tools.
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Index Management
We updated robots.txt and canonical tags of some URLs to prevent search engines from crawling unnecessary URLs.
We minimized internal redirects to improve site performance.
We updated and removed broken links to fix 404 errors.
Results at a Glance
10 months since the start of the campaign, this strategy brought the following results for our client:
- +594% Traffic Growth from AI
- +321% LLM Conversion Volume
- 464 Additional AI Citations
Results Glossary
Conversions have come mainly from ChatGPT, but also from Gemini and Perplexity:
