Growing Revenue From $22K to $93K in 12M: eCommerce Healthcare Case Study
+94% Organic Traffic
+322% Organic Revenue
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Disclaimer: as a white label SEO agency, we keep the names of the websites we work on confidential.
The Objective
Our client is a global crypto investment platform that had withdrawn from the UK market while awaiting financial approval from regulatory authorities.
Following approval, the brand was ready to relaunch and needed a comprehensive Digital PR strategy to rebuild awareness, re-establish credibility within financial media, and regain visibility for high-intent investment-related searches.
The goal was to support a successful UK market re-entry through sustained media coverage, authoritative link acquisition, and positioning the brand as a trusted voice in the cryptocurrency and personal finance space.
The Challenge
The following factors made it harder for the client to compete in a crowded market and earn the media coverage needed to support a successful relaunch:
- Hostile media environment: crypto is a sector under heavy scrutiny. Journalists are cautious, finance publishers are selective with links, and overtly promotional content is routinely rejected.
- Weak authority baseline: the client had a low domain authority relative to established exchanges, limited UK-specific coverage, and a thin backlink profile, making it difficult to compete for competitive investment terms.
- PR execution constraints: the campaign needed to operate within UK financial promotion regulations, leaving limited room for promotional messaging. Reactive news windows are also short-lived, demanding a fast-response framework.
- Declining consumer trust: re-entering the market following a period of crypto volatility meant the brand needed credibility-building, not just coverage volume.
The Approach
SUSO developed a data-led Digital PR strategy designed to position the client at the centre of conversations around investing, personal finance, and cryptocurrency adoption.
The campaign combined proprietary data insights, expert commentary, and reactive outreach to create media stories with strong editorial relevance, while earning authoritative backlinks directly to commercially important landing pages.
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Campaign Development
Data-led campaigns: we created a proprietary data campaign analysing UK consumer investment trends and cryptocurrency adoption behaviours across different demographics. The findings were transformed into multiple media angles tailored to finance, technology, and mainstream news publications.
Expert commentary: we worked with the client’s internal team to prepare spokespeople to contribute to trending financial conversations in real time.
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Media Strategy
Tier-1 outreach: we targeted national news outlets, finance publications, crypto-specialist media, and lifestyle verticals, each with tailored pitch angles drawn from the core data campaign.
Journalist relationship building: sustained outreach established direct relationships with finance and tech journalists, improving access to reactive comment opportunities over the campaign duration.
Newsjacking: we implemented a reactive PR framework aligned with major market developments, including Bitcoin price movements, inflation announcements, and UK regulatory updates.
Regional targeting: UK consumer data was segmented by region and demographic, producing localised story angles that improved pickup rates with domestic editors.
Results at a Glance
The campaign secured coverage across high-authority finance, technology, and national news publications within the investment sector, increasing visibility and organic search traffic.
- +200% Organic Traffic Growth
- 4.4k AI Mentions
Results Glossary
