Meet the Team

Will is SUSO’s founder and CEO. He started the company in 2014 as a two-person consultancy business and has transformed it into a team of forty specialists providing technical SEO services for clients in a wide range of industries. Will received his bachelor’s degree in Law from the University of Bristol and went on to work as the Head of Business Development for Custard Factory. There, he was a mentor to a number of organisations and expanded his knowledge of business development strategies and infrastructure development.

While building SUSO, he has gained experience scaling a team of SEO experts and developed an international team based in Poland. Will values a people-first culture, which allows every one of SUSO’s employees to strive for the best in a safe, stimulating, and supportive environment.

Apart from being involved with SUSO, Will is also a trustee and co-founder of an Arts and Music Community incubator project in London called HQI.

Andrew joined the company in 2022 as Managing Director, and he is in charge of overseeing the company’s overall performance while directing all teams.

Andrew has 10+ years of hands-on SEO expertise guiding businesses with a global presence in the development and execution of expert SEO tactics. He’s created a strong international SEO team from scratch, as well as an extensive product portfolio, and he’s delivered several successful worldwide campaigns for global brands. Andrew aims to deliver only outstanding campaign performance by taking an open-minded and goal-oriented approach to each campaign and project.

Andrew graduated from the Wroclaw University of Technology with a Master’s degree in Computer Science and is an avid science and technology enthusiast. It’s this love for technology and his web development expertise that allows him to recognize and utilize opportunities for optimizations that others might not typically recognize.

The values he highly regards from people include sincerity, personal effort, and commitment. He also loves horse racing, Italian coffee, and a challenging game of chess.

As our new Head of SEO, Filip brings with him a wealth of experience and passion for SEO, leading a team of experts and finding effective solutions that bring value to our Clients and improve the work of our team. With ten years of experience in the SEO industry, working in one of Poland’s largest SEO agencies, where he was able to progress from a Junior role to an R&D Director, Filip gained invaluable experience and expertise that makes him the perfect man for the job.

Filip graduated from the Polish-Japanese Academy of Information Technology, where he studied Business Application Programming. He values pragmatism and prioritising the business value we can offer the Clients. In SUSO, he is responsible for leading the SEO Team, the development of processes and services, and automation of various processes.

Privately, Filip is a big fan of the Premier League, playing football himself. He also loves rock music in all its forms.

Antony graduated from the University of Leeds, UK, back in 2006 and started his career as a Graduate Trainee at the global Group M agency, Wavemaker.

Following this experience, he has worked in Senior Client Services positions for well-known agencies, including Brainlabs and McCann, and spent 9 years leading a growing Account Management team at a boutique Search agency in Manchester.

Antony’s excited to have joined SUSO and to lead a team of talented Client Growth Managers, with a shared goal and passion for delivering outstanding results for our clients and partners. In his own words:

“The opportunity to focus solely on SEO was a big pull for me, given my passion for the industry. Joining Suso is an exciting moment in my career, and I’m looking forward to contributing to the continued success of our business.”

Away from work, most of his time is spent looking after his three young children. With any spare time left over, he will usually be found watching or playing football and attempting to make it through an hour of CrossFit.

Jamie joined SUSO in 2025 as Head of Content, bringing more than 12 years of experience across content, SEO, and brand strategy. He’s led global content programmes for brands in e-commerce, wellness, and SaaS – from early-stage start-ups to billion-dollar giants – always with a focus on creative storytelling, technical precision, and long-term growth.

Over the years, he’s built and scaled high-performing content teams across the UK, US, Canada, and Europe, delivering full-funnel strategies that turn brand identity into real-world results. He’s also developed AI-powered workflows that speed up production without sacrificing quality – or soul.

Jamie takes pride in doing things the right way: clear messaging, strong editorial direction, and processes that actually work. He holds a Master’s degree in Print Journalism from the University of Sheffield and a Bachelor’s in English Studies from the University of Nottingham.

Based near London, Jamie is an avid cook, vinyl record collector, and recovering Football Manager addict.

Cara is a results-driven, client-focused marketer with six years’ experience in digital. Originally from Cape Breton, Canada, she now calls Montreal home.

With a background in Public Relations, Cara built her career at a leading Canadian SEO agency – starting in Digital PR and link building before moving into account management, where she helped clients achieve meaningful, measurable growth.

That blend of technical SEO knowledge and relationship-first account leadership makes her a natural fit as Partner Growth Manager at SUSO. Cara’s approach is simple: be helpful and easy to work with—guided by fairness, compassion, and accountability to create strong, lasting partnerships.

Rafid has been with SUSO since 2016, and is currently working as Commercial Director. Prior to joining the company, Raf played a leading role in other agencies, and went through half a decade of high level sales. In 2020, Raf started a couple other ventures and businesses, including a jewellery brand. In his free time, Raf trains Brazilian Jiu Jitsu and builds muscle in the gym

Ettienne joined the SUSO Team in 2022 as an SEO Web Developer and is now Head of our R&D team. He leads a team focused on developing scalable internal tools, systems, and processes that optimise operational efficiency, support innovation, and enable teams to perform at their highest level. Ettienne also develops scalable technical solutions and advances strategies that improve our clients’ search visibility, performance, and digital growth.
In his work, Ettienne’s driven and always eager to take on a challenge. He loves finding out-of-the-box solutions to problems, and sharing his skills with others.
In his free time, he enjoys Table Top RPGs, such as Dungeons & Dragons, and spending time with his wife & dog. Originally from Namibia, he’s currently based in Poland.

Klaudia is an HR Specialist at SUSO. She graduated from Adam Mickiewicz University with a Master’s degree in Psychology. She loves cinema (especially Scandinavian cinema), Polish designs from the 70s, and travelling (her life goal is a trip to Peru). She’s a huge Real Madrid fan and spends her free time doing yoga. After she retires, she wants to raise pygmy goats and become a pottery master, which might have something to do with her hometown being known for its production of pottery.

Nick’s role as Head of Marketing spans 3 key areas: marketing strategy, team mentorship and business proposition. Nick is a senior marketing leader with 14 years of experience working in-house at B2B brands and agency-side.

Nick has been with SUSO since 2025 and works closely with our CEO, Will, to define and implement marketing strategies that will grow the business. He prides himself on being able to identify and focus on what truly matters.

Veranika joined the SUSO team as Head of Content before moving over to the Marketing team, bringing over 8 years of experience in digital marketing and passion for crafting powerful content marketing campaigns. She’s a Belarusian State Economic University graduate, where she majored in intercultural communications and translation.

As a dog lover, she enjoys spending time with her furry companions. She’s also a sustainability enthusiast and a Belarusian language advocate.

As Senior Project Manager at SUSO, Deep leads and oversees internal projects and initiatives. He’s a Computer Science graduate from The University of Leicester and has been a part of SUSO’s team since 2017. One of his biggest accomplishments during his time with the company was writing The SUSO Method – a comprehensive textbook full of SEO knowledge.

Deep values challenges that allow him to push himself and learn new things. Apart from work, one of his biggest passions in life is music. Deep runs a curation project called ocean deep, where he shares the music he loves most. In the past, he has also worked for a record label and written for several online music publications.

Krzysztof is a seasoned professional with a proven track record in the SEO industry. With 12 years of experience (and counting), he has honed his expertise in team management, SEO, content creation, and digital marketing – including leading numerous trainings and workshops in these areas.

His strong analytical abilities and problem-solving skills have been instrumental in driving successful projects from inception to completion. Krzysztof has experience in initiating and developing R&D projects, smart AI implementation, and working with clients of all sizes, including well-established brands.

At SUSO, Krzysztof holds the position of Digital Marketing Manager, at which he is responsible for smoothing out processes and introducing improvements to raise the quality of SUSO services, thus making sure we are at the forefront of the evolutionary changes in the SEO world.

After hours, you may find him – somewhere in the world – riding his Triumph Bonneville Bobber, reaching new mountain peaks or sitting on a park bench reading a good book… usually while listening to his favourite music.

Matthew has been with SUSO Digital since the very beginning, starting out in finance before moving into a more outward-facing role in business development. Today, he leads AI visibility conversations with agencies and ambitious brands.

A Commerce graduate from the University of Birmingham, Matthew began his career in Media Planning before returning to his first love: music. A drummer of over 30 years, he still performs live and in studio sessions whenever he can.

He’s also a long-suffering (but quietly optimistic) supporter of Bolton Wanderers Football Club – proof that his resilience and loyalty isn’t just a professional trait.

Artur manages a variety of projects to support SUSO’s Clients in every stage of their journey to success. He graduated from Adam Mickiewicz University in Poznan with a degree in English Studies. Artur is a founder of Browar Golem and writes content for his website, beerbaconliberty.com.

Before Artur embarked on his entrepreneurial journey, he worked as an English teacher and a radio host. At work and in life, he values assertiveness, ambition, and self-development. His biggest passions include craft beer, cooking, traveling, rock and roll, the concept of American individualism, and related cultural memes.

As a proud member of SUSO’s SEO Team, Gracjan works on creating and implementing strategies to help clients achieve amazing results. Gracjan has a degree in Bioinformatics from Poznan University of Technology, but his work experience revolves mainly around SEO. He believes in a holistic approach to running SEO campaigns, and his priorities focus on self-improvement and increasing his competencies.

Gracjan is a huge sports enthusiast (he’s a powerlifter), and the rest of his free time is dedicated to programming and developing SEO tools.

Marcin started his journey with SEO in 2017, right after he graduated from Kaliska Academy with an Engineer’s degree in Computer Science. At first, he worked as a programmer, but he quickly realised his passion for SEO when he started working as a frontend developer. Marcin gained valuable work experience going from the position of Junior SEO Specialist to being a Leader of his own team.

Since 2022 he’s a valued member of SUSO team, developing stellar campaigns for our Clients. At work, Marcin values honesty and directness, placing an emphasis on good communication. He’s a huge F1 enthusiast, avid football player, and he likes to dabble in psychology, watching documentaries and Italian cuisine.

Marcin has five years of experience working as an SEO specialist. As SEO Manager at SUSO, he’s responsible for performing technical audits and running SEO campaigns. He has degrees in IT and Econometrics from University of Economics in Poznan.

Alongside his work at SUSO, Marcin is a co-founder of an e-commerce business. He also feels quite comfortable programming in JS and PHP. He’s always well organised and detail-oriented. In his free time, you will find him working out at the gym, playing squash, swimming or driving motorcycle. He also loves hiking and spending nights under the clouds.

Bhushan is a Senior SEO Consultant at SUSO with over seven years of experience across agency and in-house digital marketing environments. He has led SEO teams and managed end-to-end campaigns across a range of industries, with particular depth in technical SEO, content strategy, and performance-driven growth across North American markets. Bhushan works at the intersection of traditional SEO and AI, always finding smarter, more efficient ways to deliver results for clients.

Based in Alberta, Canada, Bhushan is a devoted Marvel fan, a competitive PS5 gamer, and a regular at the gym. He runs on strong coffee, tends to go deep on anything he’s passionate about, and firmly believes that Canadian winters build character.

Albert creates exceptional content for SUSO’s Clients, and his favourite niches to write about are finance, marketing, sports, sports betting, as well as travel and CBD-related topics. Albert has a master’s degree in Economics and in his work life, values on-time delivery, precision, and any opportunity to expand his knowledge of SEO. Privately, Albert is a proud owner of his dog Pablo, The Office fanatic, an enthusiast of LEGO, Star Wars, and Marvel, as well as an Arsenal fan.

Steve is a Senior Content Specialist who creates superb content for SUSO’s clients from various industries. Part of his job is also editing. Originally from London, he now lives in Chiang Mai, Thailand and is a father of two, martial arts enthusiast, avid reader, and traveller when he gets the chance.

Steve’s work experience is extremely varied – he used to work as a postman, legal archivist, cafe owner, and book importer, to name a few. He has been part of the Content Team at SUSO since 2019 and continues to appreciate the challenge of writing whilst always striving to improve his skills.

Matthew is a part of SUSO’s Content Team, helping our Clients convey their messages into words people want to read. He is based in Thailand, where he spent the last 19 years.

Matthew’s work experience is versatile. At the age of fifteen, he left school, and in most of his early twenties, he worked in sales.

After that, he gained an interest in marketing and managed to create and run a successful niche advertising business for ten years before declaring himself a content writer in 2020. After work hours, Matthew likes to ride classic Lambretta scooters and pursue his latest passion – horology.

Paulina works as a Senior Content Specialist and Content Delivery Manager at SUSO. Her responsibilities include writing and optimising content for our diverse client base as well as scheduling the work of writers in the Content Team. She graduated from Adam Mickiewicz University in Poznan with a degree in English Philology.

Paulina has been working as an SEO content writer since 2015 and also has experience working in a video games marketing company. She highly values self-development and in her work, she is organised, detail-oriented, and bold. Her biggest passions in life are video games, cinema, singing, Bollywood dance, and LGBTQ+ activism.

Anastasiia is a member of SUSO’s Content Team, meaning one of her primary responsibilities is writing content for a wide range of clients. She comes from Vinnytsia, Ukraine, and together with her friend, has organised a meeting club for children and teenagers arriving from Ukraine to help them find friends and make them feel less lonely in a new environment.

She speaks an amazing number of languages, such as Ukrainian, Polish, English, and Turkish. Her other interests include books, games, and music.

Although at SUSO she’s met with a variety of topics, Paulina’s favourites to write about are literature, entertainment, real estate, home decor, and travel. Paulina graduated from Uniwersytet Gdański, where she studied Polish Philology. SUSO isn’t her first writing job, bringing with her a few years of experience as a copywriter.

Paulina values a good work-life balance and in her free time enjoys literature, music, writing, bike-riding, and swimming. She’s also interested in all things space.

Gosia joined the SEO team at SUSO, bringing over two years of experience with her. She’s a graduate of Gdańsk University, where she got her degree in psychology with a specialization in marketing and multiculturalism.

In her free time, she enjoys playing video games, watching anime, listening to rock music, and creating digital art. She’s very interested in the Far East, especially in Japanese culture. She wants to return to Japan one day.

Michał has been involved in SEO at SUSO since 2019. As an SEO Specialist, he enjoys creating topic clusters and working with great, informative content that reads nicely. Among the things that he needs to deal with when on the clock, he is most interested in user intent and how to find it.

Privately, he’s a big animal lover (especially Shar-Pei dogs) and enjoys sunsets, nature, and going on walks. His interests include traveling, cooking, and sports; mostly basketball and boxing (despite completing a half-marathon in 2022, he’s not the biggest fan of running).

Ewelina has four years of experience working in different SEO agencies which, combined with her passion for SEO, allows her to deliver the best results to SUSO’s clients. She graduated from Adam Mickiewicz University in Poznan with a degree in the Polish language. She quickly realised her calling was working in SEO.

In her work life, Ewelina values strategic planning and good organisation, which give her the tools to be flexible when a project requires it. Outside of work, her favourite things to do are running, riding a bike, reading comic books, and attending music concerts.

Artem came to the company with years of experience in SEO – he started as a part-time Junior SEO Specialist while completing his degree in Internet Marketing at Collegium Da Vinci. Since then, he has continuously strived to improve his skills, which allows him to provide our clients with exceptional SEO strategies.

In his free time, he enjoys spending time with his dog and cycling on his vintage single-speed bicycle. He loves collecting and repairing vintage watches, and a good book with an interestingly tasting cup of tea is how he unwinds.

Filip is a seasoned professional with a passion for languages and a diverse skill set. After graduating in Applied Linguistics, he co-founded a translation company, gaining experience in various industries including cybersecurity, filmmaking, and business.

His career has spanned roles in account management and direct sales. In his previous positions, he successfully managed strategic accounts, increasing year-over-year growth and expanding market share. In subsequent roles, he honed his sales and communication skills, excelling in lead generation, pitching, negotiation, and client acquisition. Joining SUSO as a Client Growth Manager means completing the circle and returning to his roots as an CGM–a role that brings him great satisfaction and plenty of opportunities to reach new heights.

Filip’s enthusiasm for languages and international business is matched by his love for outdoor activities. He is an avid hiker and photographer, having explored the mountains of Poland, France, Switzerland, and Kyrgyzstan (his biggest achievement to this day has been a 3-day hike in Kyrgyzstan where he summited the Ala-kul pass at the altitude of 3907m back in 2021). Additionally, he is a skilled pool player, competing in local and national leagues.