Capitalising On Long-Tail Search Terms For Skyscanner

Working with Mojo Media to deliver of an onsite SEO campaign for Skyscanner.

Objective:

We worked with Mojo Media to provide expanded retainer based SEO implementation services as a bolt on to their consultancy project with Skyscanner.

Website history:

Skyscanner is one of the most popular online flight comparison websites in the world. Boasting a solid link profile and an unprecedented amount of well-optimised pages that were bringing in decent traffic already, they approached SUSO Digital to drastically increase and take their organic search traffic for their Australian market to another level.

Strategy

During our extensive keyword analysis of the website, we quickly identified that our efforts should be focused on targeting low hanging fruit search terms to yield quicker results whilst also keeping an eye on broader, more competitive keywords over time.

This involved a gargantuan effort from the SUSO team where we grouped pages into topical clusters and identified the most important keywords to target.

As part of our simple yet effective strategy, we optimized over 500 URLs every month by reworking the page titles and meta descriptions based on our keyword analysis.

Once the URLs had been optimized, we directed our efforts to composing quality guest post articles with a link to the client’s domain embedded within the article, and submitted these to topically relevant websites. Using this link building strategy allowed us to grow the authority of these web pages and substantially increase the amount of organic visitors.

These guys are your secret weapon. I have been in the digital space for over fifteen years now and trust me, when push comes to shove, these are the guys you want in your corner. Be it a local business site or a client with multimillion visitors, you just can’t go wrong. Highly recommended.

Shan Ghoshal
Founder – MojoMedia

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