Migrating your site should be an exciting time. A lot of hard work coming to fruition as you take your brand to the next level. With our help, we ensure that’s the case. Our experts remove the stress and ensure that, when you make a change, your SEO performance never falters.
In SEO terms, a site migration can fall into a number of categories. It can be alterations to the site’s UX, structure, design, content or location. It can apply to anything from changing the site’s URL structure to moving it to a new domain.
The common theme is that these are all substantial changes. And with substantial changes to any site comes the risk of a decreased SEO presence, dropped traffic and, as a result, lost revenue.
Whatever change you’re making, we have the tested processes in place to ensure that when the migration happens, your SEO is as powerful and impactful as your new site.
Our migration experience allows us to carry out the process efficiently and effectively, with no nasty surprises. These are its three stages.
Current website
New website
We review the new site’s URL structure and internal linking, and identify its power pages. This ensures the new platform inherits the greatest possible SEO strength and visibility of the previous site.
Our duties include:
The crunch moment. To get your new domain off to the strongest possible start, we provide a set of good practices to follow. This includes guidelines for backups, timings and Google Search Console verification.
Along with outlining the implementation proves, we’ll:
We’ll compare before and after performance following the migration. We place special focus on all redirects and the sensitive SEO elements that can impact:
Following the migration, we’ll continue to support you by:
Drive your business forward through organic search. Our high-growth technical SEO strategies can make it happen