Introducing The University of Warwick students to digital marketing

Providing introductory digital marketing lectures to students of Warwick University Business School.

SUSO provides introductory digital marketing lectures and workshops to undergraduate and postgraduate students of Warwick University Business School.

Our involvement with the school has included guest speaking during the Marketing Insights programme and Future Of Customer Engagement event held at The Shard, London.

“SUSO has an outstanding knowledge of the digital marketing space. We’re very grateful to have them speak regularly to the students” – Hilary Riseley, Undergraduate Careers Manager, Warwick Business School

Our latest research

We are SUSO. We live SEO

The First Ever, Interactive Online SEO Textbook

The learning materials in our guide are created for marketers who want to gain deep, technical knowledge of Google’s algorithm, to fuel their strategic SEO decisions.

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10 Ways to Optimise E-A-T for eCommerce Websites


The concept of E-A-T, otherwise known as expertise, authority, and trust, has been in the spotlight since July 2019. That is when Google updated its Quality Rater Guidelines (QRG), attracting more attention to E-A-T. How? By referencing it over a hundred times (135 to be precise) throughout the QRG. It was Google’s “subtle” way to show the world that it is a factor one has to consider when trying to improve traffic using SEO.

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Google Customer Review Template

Everything You Need to Know About Google Customer Reviews


Customer experience is one of the most fundamental aspects of running a business, both online and out in the real world. Positive impressions ensure that people will return to your establishment or website, and, perhaps more importantly, hearing or reading about your service will result in an influx of new potential customers, attracted to your enterprise by the great experiences of others.

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