Guiding students at The University of Nottingham

The SEO blogosphere is full of articles espousing the importance of building niche-relevant links, while SEO forums are overflowing with people agonising whether or not to disavow non-relevant links to remain safe from penalty.

However, the question many of these people fail to ask is: what exactly is domain relevancy and how big of a ranking factor is it?

Whichever way you cut it, outreach link building for SEO is hard. Even when armed with the best possible content, getting in front of the right bloggers and webmasters can be an uphill struggle – furthermore, actually securing link placements can be even harder.