SUSO are mentors on the Nottingham University Ingenuity Labs programme.
Guiding students at The University of Nottingham
We mentor aspiring students, helping them develop marketing and growth strategies to apply to their start-ups.
Our latest research
We are SUSO. We live SEO
The First Ever, Interactive Online SEO Textbook
The learning materials in our guide are created for marketers who want to gain deep, technical knowledge of Google’s algorithm, to fuel their strategic SEO decisions.
A Simple & Comprehensive Guide to Ecommerce SEO
The ecommerce industry has developed enormously in the last year due to the global situation. Today everyone who sells products wants to have their own online store. But where to start, what to consider when choosing the software and how to think about SEO in all of this?
10 Ways to Optimise E-A-T for eCommerce Websites
The concept of E-A-T, otherwise known as expertise, authority, and trust, has been in the spotlight since July 2019. That is when Google updated its Quality Rater Guidelines (QRG), attracting more attention to E-A-T. How? By referencing it over a hundred times (135 to be precise) throughout the QRG. It was Google’s “subtle” way to show the world that it is a factor one has to consider when trying to improve traffic using SEO.