Capitalising on Long-Tail Search Terms for Skyscanner

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Working with Mojo Media to deliver of an onsite SEO campaign for Skyscanner.

The Objective

We worked with Mojo Media to provide expanded retainer based SEO implementation services as a bolt on to their consultancy project with Skyscanner.

Website History

Skyscanner is one of the most popular online flight comparison websites in the world. Boasting a solid link profile and an unprecedented amount of well-optimised pages that were bringing in decent traffic already, they approached SUSO Digital to drastically increase and take their organic search traffic for their Australian market to another level.

The Strategy

During our extensive keyword analysis of the website, we quickly identified that our efforts should be focused on targeting low-hanging fruit search terms to yield quicker results whilst also keeping an eye on broader, more competitive keywords over time.

This involved a gargantuan effort from the SUSO team where we grouped pages into topical clusters and identified the most important keywords to target.

As part of our simple yet effective strategy, we optimized over 500 URLs every month by reworking the page titles and meta descriptions based on our keyword analysis.

Once the URLs had been optimized, we directed our efforts to composing quality guest post articles with a link to the client’s domain embedded within the article, and submitted these to topically relevant websites. Using this link-building strategy allowed us to grow the authority of these web pages and substantially increase the amount of organic visitors.

Happy partners with BIG-NAME clients

A specialist SEO + GEO partner to some of the world’s most recognizable brands.

“We worked with SUSO on our recent website relaunch and would highly recommend them. We had regular check-ins, easy to follow step-by-step feedback following an in-depth audit, and received helpful insights even after the project had finished. Hands down the most transparent and dedicated SEO agency we’ve worked with. ”

Sarah WatsonChief Product Officer | Pink News

“In a digital world where visibility equals relevance, SUSO Digital has proven to be an invaluable partner. I highly recommend their services to any business seeking a substantial and measurable impact on their SEO performance. Their data-driven approach and transparent sharing of progress reports, status updates, and key metrics are not only impressive but also reassuring.”

Chris BarrSenior Director of Marketing | Taradel

“SUSO is an exceptional SEO agency. When it comes to my clients, I wholeheartedly trust them to mirror the attention and respect that my team prides itself on. As the owner of Senders.co, I ensure meticulous delivery of services in areas where we are absolute experts, and for the rest, we turn to trusted partners. SUSO is our go-to agency for SEO, no questions asked.”

Benny RubinCEO & Founder | Senders