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Our goal was to improve results across multiple search platforms and to future-proof high performance during advancements in search (i.e. AI Search).
Despite strong brand recognition, Skyscanner faced emerging challenges in the search landscape:
We implemented a future-ready strategy built on structured content design and technical optimisation that is now prioritised and impactful for AI Search.
Structured Content
Implemented Technical Enhancements
Measurement & Attribution
Here are the results in the past 12 months, since Google AI Overviews has been launched, the client earned 862 citations in the target location.
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