Site Migration

A well-executed SEO site migration follows a structured, methodical process to protect your organic visibility and minimise disruption. Our approach typically includes five core stages:

1. Pre-migration analysis & benchmarking – We audit your current site, document existing rankings, traffic, and crawlability, and identify SEO risks before any changes are made.
2. Technical audit of the staging site – We review the new site (architecture, templates, content, internal links, schema, performance) to ensure it meets SEO best practice before launch.
3. Redirect mapping – We create a precise, URL-level map to ensure all valuable URLs redirect to their correct counterparts, preserving link equity and preventing 404s.
4. Controlled, checklist-driven launch day – We oversee or support the launch to ensure redirects, tracking, indexing settings, and technical configurations go live correctly.
5. Post-migration monitoring & fixes – After launch, we monitor indexing, rankings, server logs, crawl errors, and redirect behaviour, resolving issues quickly to prevent loss of visibility.

This process helps maintain continuity for search engines and users, reducing the risk of organic declines.

The SEO phase usually spans:

• Pre-migration planning: 4–12 weeks depending on site size
• Launch window: 1–2 days of live support
• Post-migration monitoring: 1–3 months while Google re-crawls and re-evaluates the site

A well-managed migration typically sees a smoother, faster recovery.

Some fluctuation is normal, especially during the first few weeks as Google re-crawls your site.

However, a well-planned migration shouldn’t lead to significant losses. In many cases, performance improves due to better structure, speed, and content.

We work with all major CMS and ecommerce platforms, including:

• WordPress / WooCommerce

• Shopify / Shopify Plus

• Craft CMS

• Magento / Adobe Commerce

• BigCommerce

• Headless builds (Next.js, Gatsby, Hydrogen, etc.)

• Custom Laravel / bespoke systems

If your platform isn’t listed, we can still help.

Yes, and they should be. A migration is the perfect moment to fix legacy issues such as messy URL structures, slow page speed, outdated templates, inconsistent content, and weak internal linking. Rather than simply moving your site from A to B, we use the opportunity to strengthen its SEO foundations long-term.

We handle everything from standard CMS migrations to full platform changes, headless builds, and international sites with multiple language versions.

Multi-language setups require particular care around hreflang, duplicate content, geo-targeting, and consistent URL structures. With the right planning, these migrations can run smoothly without harming local or global visibility.

Yes. If your site has already launched and suffered a significant drop, we can diagnose the cause, rebuild missing redirects, restore or reorganise content, and resolve technical issues that may be blocking indexing. Recovery timelines vary, but with the right intervention, most sites regain stability and often outperform where they were before.