When Google manually reviews a website, or if something is picked up algorithmically, they may issue a penalty if your site does not adhere to their guidelines. This penalty will cause traffic to drop and, as a result, impact sales. We have the expertise in place to not only prevent Google manual penalties, but to remove those that have been applied.
There are many reasons why you might be hit by a penalty from Google:
Whatever the reason, our campaign managers are able to run a forensic investigation on your site to work out exactly why your organic traffic has been affected.
By identifying which elements of your setup aren’t working, and by reversing any negative effects of previous strategies, we can help reverse the penalty and put you back on a stable platform to grow long-term organic traffic.
The SUSO process is designed to succeed. We’ve managed to have every manual and algorithmic penalty removed from our clients’ sites.
Here’s how it works, step by step:
1. Analyse
Using the data available to us in your Google Console, we’ll investigate the on and offsite elements of your SEO. We carry out a full manual audit of your pages and backlinks to determine exactly what has triggered the penalty.
Our analysis includes a deep dive to discover which parts of your site are no longer algorithm friendly. We then build a plan of attack to fix the issues, supported by SEO metrics and data-points.
2. Action
Once we’ve diagnosed the root causes, we action the changes to lift the penalty. This might involve manually removing links (by contacting webmasters), disavowing links, taking down or readjusting content, sending DMCA requests, or re-structuring your website so it’s totally Google-compliant.
3. Request (manual penalties only)
Once the actions have been completed, we inform Google that the site has been optimised using a Reconsideration Request. We do this through your Google Console account.
Each request requires a unique structure, presentation and language. Our SEO experts are experienced in preparing these requests for Google. Once lodged, it usually takes 3 to 6 weeks before hearing the outcome.
4. Follow-up (manual penalties only)
Many Reconsideration Requests fail at the first attempt. This is very normal and is intentionally done by Google. It forces webmasters to double-down on optimisation tasks and improve search results. If Google made Reconsideration Requests too easy to pass, it would not deter enough people from breaking their guidelines.
Should your request fail the first time around, we’ll take your website through a second round of auditing, analysis and actions. We’ll then file a second Reconsideration Request. If you have a severe penalty, Google may even fail this second attempt. By the third attempt, 95% of websites have the penalty revoked.
5. Timeframes
In our experience, the removal of a penalty can range from 3 to 12 weeks. We always aim for the quickest possible removal, but Google may sometimes take longer than hoped. On average, our timeframe for the removal of a penalty is 5 weeks.
Drive your business forward through organic search. Our high-growth technical SEO strategies can make it happen