1,331% Organic Traffic Growth & Record Setting Keyword Visibility: Gaming Case Study
+1,331% Organic traffic
+1,685% Conversions
Disclaimer: as a white label SEO agency, we keep the names of the websites we work on confidential.
The Objective
Recover from Google’s June 2024 Spam Update while growing organic traffic, boosting product visibility, and strengthening authority for a boating eCommerce brand.
Our goal was to fix technical SEO issues, optimize content, and build long-term resilience so the site could regain lost rankings and establish a stronger position in search, in time for the summer, which is a hot season for the company.
The Challenge
The client’s site faced multiple site-wide challenges across its product lines, holding back both traffic and conversions:
- Ranking Losses: Significant traffic drop following Google’s June 2024 spam update.
- Product Visibility Issues: Misconfigured Google and Amazon shopping feeds prevented many products from showing, hurting sales.
- Technical SEO Gaps: Crawlability problems, missing meta tags and alt text, and inaccurate product schema limited search engine understanding.
- Low Authority: The site struggled to build trust and present products in a compelling way, reducing both rankings and conversions.
Approach
We implemented a structured, multi-layered SEO strategy designed to recover lost visibility, attract higher-quality traffic, and increase conversions:
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Content & Keyword Strategy
- Conducted extensive keyword research and competitor analysis.
- Created optimized product, category, and blog content targeting both transactional and informational searches.
- Built a top-of-funnel content plan to expand organic reach and establish the brand as an authority.
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Technical SEO Fixes
- Conducted full on-site and off-site audits to uncover crawlability and indexation issues.
- Implemented optimized titles, meta descriptions, and image alt text.
- Fixed product schema to ensure accurate structured data and better product representation in search.
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Authority & Brand Visibility
- Launched a focused three-month strategic link-building campaign to grow domain authority.
- Optimized Google Business Profile and external review presence.
- Made content more AI-friendly to improve visibility in AI-powered search results.
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Shopping Feed Optimization
- Re-configured Google Merchant Center and Amazon product feeds for accuracy.
- Fixed feed attributes and parameters to maximize product reach and click-through rates.
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Strategic Oversight
- Recommended new site sections to improve UX and SEO.
- Provided ongoing insights on traffic behavior and AI perception of the brand.
Results at a Glance
- +94% YoY organic revenue during peak season
- 223 Top 10 Keywords in Google
Results Glossary
- +16% YoY organic search traffic during the client’s peak season
- +94% YoY organic revenue during the summer peak season
- 223 keywords ranked in the Top 10 positions of Google
