AI platforms don’t yet drive as much traffic as organic search, but research shows that the traffic that does land on your website is much more likely to convert.
Securing paid placements in AI-generated responses is a great way to gain visibility in answers to high-intent user queries, driving brand recognition and attracting leads and purchases.
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Using our AI visibility checker, we map out the queries your target audience uses in AI search and recommend the best approach for you.
We are actively preparing strategies for OpenAI’s upcoming ad platform, with a high focus on the e-commerce vertical and B2B industries.
We are developing sponsored question campaigns in Perplexity and will help our clients utilize Perplexity’s Merchant Program.
Start capturing high-intent traffic in Gemini-powered AI Overviews and AI Mode without relying solely on SEO promotion.
Generative AI ads, or conversational AI ads, are paid ad placements within generative AI interfaces such as Perplexity, ChatGPT, and Google’s Gemini.
Currently, Google allows ads within and around AI Overviews and recently started testing ads in AI Mode.
Perplexity started testing sponsored follow-up questions as a limited-access pilot project, which isn’t widely available to advertisers as yet.
OpenAI (ChatGPT) is widely expected to roll out its advertising offering in 2026.
SUSO is closely monitoring the news to present advertising opportunities to our AI Search clients and partners as soon as they emerge.
Traditional PPC targets keywords. Conversational PPC is likely to target intent and context. The user is often further down the funnel (“Help me decide between X and Y”), and the ad appears as a helpful suggestion or follow-up rather than a cold interruption.
