Backlinks are one of the first things to be addressed when you seek to improve your domain’s SEO. And with good reason. They can have a huge impact on Google rankings and search presence. But not all links are born equal.
If you think of web pages as cities, and the roads that connect those cities as links, each one has a different role and carries a different weight of traffic. There are motorways, dual carriageways, back lanes – the important thing is using the right mix to get you where you want to be.
We take a holistic approach to our link building strategies. We’ll assess the current link landscape for your site and competitors, before drawing up a map of the links you need to improve your Google rankings and SEO presence.
Our approach is built on a number of elements:
We link to high-quality websites that are relevant to your sector niche.
We hand-pick anchor texts based on competitor research. We ensure a natural anchor text distribution on your website’s backlink profile.
We identify the most important pages on your website and build bias towards them. This helps to boost their rankings.
Internal links help improve a user’s ability to navigate a website. They also help search engines understand the relationship between related pages on your website.
Over time, it’s inevitable that your link profile will pick up toxic links. Our Backlink Health Check will help ensure that your website’s backlink profile is not preventing you from ranking.
If we identify that your link profile may be preventing you from ranking, we will propose a full manual Backlink Audit. We’ll analyse your links to identify the referring domains that are harmful to your site’s SEO performance. We’ll then generate a disavow file for you to upload on your Search Console.
With a dedicated team of outreach experts, we acquire only trusted, quality backlinks from real domains – building your site’s authority in a safe and sustainable way. It ensures your business is protected from penalties and ready for steady long-term growth.
And by partnering with quality publishers in relevant niches, we improve your domain authority metrics, as well as exposing new and relevant audiences to your brand elsewhere on the web.
We provide these publishers with sector-relevant articles that are written by native English speakers. This ensures that they meet both publisher and Google quality standards.
Drive your business forward through organic search. Our high-growth technical SEO strategies can make it happen