Press Releases & AI Visibility: The Secret to Getting Cited by LLMs

What is the benefit of using press releases for AI visibility? Press releases aren’t just old-school PR; they’re incredibly effective for AI visibility. Learn why and how they benefit your clients:

• Credibility & Authority: Get third-party validation from trusted media outlets. This signals “truth” to LLMs and helps your brand get cited.
• Control the Narrative: Ensure AI models find consistent, positive, and accurate information about your brand from reputable sources.
• Dual SEO & AI Benefits: Gain brand mentions (key for AI) and backlinks (great for traditional SEO) from authoritative publications.
• Media Landscape Visibility: Build deep credibility by being featured in industry-specific publications, signaling your brand’s authority to LLMs.

Press releases are a time-tested strategy to elevate both your AI visibility and SEO.

Video Transcript

0:08 Today’s question comes from Josh at Jefferson Communications. He’s wondering, “What is the benefit of using press releases for AI visibility?”

0:18 It’s a great question from a PR agency and definitely something worth explaining to your clients. Press releases might seem like a bit of an outdated traditional PR tactic, but they’re actually an incredibly effective way for gaining visibility in AI search. And here’s why.

0:32 Press releases are often picked up or syndicated by high authority domains or really credible publications. And this provides third-party validation, which is super important for being featured in LLMs.

0:44 Content from authoritative and credible sources is actually a crucial piece in their training data. And your press release is a direct line to established news outlets. Think of it like getting a stamp of approval from top publications and outlets. And this can give you an edge over any competitor that isn’t using a press release.

1:02 LLMs aim to cite truthful sources, and news featured in reputable media outlets give it that truth signal. If an AI model is looking for information about your brand and it finds consistent, positive, and accurate information from these news sources—especially if they’re stemming from your press releases—it’s far more likely to present that narrative.

1:22 Without this, the AI might pull information from less reliable sources, or it might hallucinate or fill in the blanks with potentially inaccurate or undesirable content.

1:32 When press releases get picked up, they not only include brand mentions, but sometimes they also include valuable backlinks to your website. Both of these are helpful for SEO, but they’re also super important for getting you mentioned and recommended in ChatGPT and Google’s AI mode, etc.

1:49 And sometimes the LLM will actually cite the publication that mentioned your brand, which is like a double advantage. And sometimes your press release is even picked up from those more niche-specific industry-relevant publications. And this also can help LLM understand that your brand is an authority in these specific niche contexts.

2:08 So to recap: they help you boost your credibility through real media. They help you control the brand narrative in AI. They have benefits for both traditional SEO but also for AI search and visibility. And all of this helps you stay visible in a changing AI search landscape.

2:25 If you or your agency has any other questions regarding AI search or how PR plays a role in this, join our free Partner Club today, which gives you access to a 24/7 help desk where we answer your burning SEO questions completely free.

2:39 Thanks for watching.you can ask questions like these ones and get direct answers from our SEO specialists.