Free SEO & GEO Workshops for Agencies

A question we often get from members of the SUSO Partner Club is “What workshops do you offer through the Partner Club, and what can we expect from them?”

This video answers this question. Search is changing faster than ever now, and agencies and in-house teams needs a clear grasp of the SEO and GEO fundamentals. This is exactly what SUSO’s free workshops offer.

In this video, SUSO’s VP of Partner Growth, Cara Corbett, explains the two free workshops every Partner Club member can access:

• Free intro workshop. Lasting roughly 75 minutes, it serves as a digestible introduction to how both traditional search and AI search work. We break search optimization into its three parts: on-page, off-page and technical SEO, cover realistic timeframes and how to measure performance, and finish with a live audit of a real client site so the concepts click immediately.
• Custom workshop. Bring us the topic your team wants to master, from writing content for AI search, to navigating complex website migrations, and we’ll build a tailored, hour-long session, delivered in person or virtually.

The goal is simple: your agency stays confident answering hard client questions, and never has to turn away a technically complex project again.

Video Transcript

0:03 Hello and welcome. Today’s question comes from one of our valued agency partners, asking about the training and upskilling opportunities available to their team through SUSO. We thought this was a great chance to go over what’s available to you for free when you join the SUSO Partner Club.

0:21 So the question is: what kind of workshops do you offer through the Partner Club, and what can we expect from them?

0:27 With search evolving so quickly – especially with the rise of AI search – your team needs a strong, clear understanding of the technical fundamentals to speak confidently with clients and spot opportunities. That’s why we offer two powerful free workshops exclusively for our partners.

0:44 First, we offer a free intro workshop, and I definitely recommend starting there. It’s about an hour and 15 minutes, and it’s meant for agencies that may not have a full understanding of SEO or AI search. The entire goal is to level up their knowledge base quickly and make SEO theory really digestible for a non-technical audience.

1:04 We cover a solid introduction to both traditional search and AI search, explaining how systems like Google’s algorithms and models like ChatGPT actually work, how they serve content, and how they prioritize what ranks and what doesn’t. We talk through the tactical breakdown between the two – and plot twist, they’re not that different. There’s a lot of overlap between the underlying tactics used to rank in both traditional search and AI platforms.

1:31 We break these tactics down into the three components of SEO: on-page, off-page, and the technical work we do on the back end of the website to help crawlers access your content. And don’t worry – you don’t need to be a technical wizard to understand these concepts. Our goal is to make it easy and digestible so you can feel confident talking about SEO with your clients.

1:54 We also cover typical timeframes and how to measure SEO performance. And finally, I always take agencies through an actual free audit of a client site, so they can immediately see the concepts applied in a real-world context.

2:08 Now, if there’s something specific that isn’t covered in the intro session, we can also offer a custom workshop. Maybe you want to learn how to write content specifically for AI search, the best way to approach link-building strategies, or you need a walkthrough of how to tackle complex website migrations with SEO in mind. You essentially come to me with what you want to learn, and we’ll put together a bespoke, hour-long session – in person or virtually.

2:37 In summary, these training sessions are just one facet of the support we provide. Our goal is to ensure you feel equipped to answer those hard-hitting SEO questions from clients, and that you never have to turn away a technically complex project again. By joining the SUSO Partner Club, your agency gains complimentary access to these workshops for continuous upskilling, plus a free help desk and free audits.

3:02 So if you’re ready to schedule a free workshop for your team, or you have a challenging technical SEO question, join our Partner Club to get started right away.