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Advanced SEO Textbook

4. What Is SEO?

Understanding the importance of SEO is key to ensuring a solid SEO strategy. In this module you will learn about the core components and ranking factors of SEO before finishing off with a look how you can take your SEO to the next level by hiring an SEO team.

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Module Details
Topics Icon Topics: 5
Clock icon Time: 1h 4m
Difficulty Easy
Module Status
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There are countless definitions of SEO, but simply put, Search Engine Optimisation is the practice of optimising the content on a website with the aim that it will be discovered through a search engine’s organic search results.

In this module, we’ll explore the importance of SEO, highlight the core components of SEO as well as look at some of the factors that search engines like Google are looking at when deciding what pages should rank for keywords. At the end of this module, we’ll walk you through how to choose the right SEO agency for your company.

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Why is SEO Important?

Understanding the importance of SEO.

Clock Icon Time: 6
Difficulty Easy
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Core Components of SEO

Outlining the three core components of SEO: Technical, On-Page and Off-Page.

Clock Icon Time: 20
Difficulty Easy
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Ranking Factors

A look at the main ranking factors for Google.

Clock Icon Time: 18
Difficulty Easy
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Choosing the Right SEO Agency

What should you look for in an SEO agency?

Clock Icon Time: 8
Difficulty Easy
Locked Incomplete
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Quiz
Quiz

Practice your skills and challenge your knowledge.

Clock Icon Time: 12
Difficulty Easy
Locked Incomplete
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