In this module you will put the theory of semantic search into practice. We will show you how to carry out what we call our Ontological Keyword Research - a method that adopts a recursive approach which allows you to identify the best possible keywords on a topical level whilst keeping user intent in mind.
In this module, we put our learnings from the previous module into practice.
We will show you two different methods of conducting keyword research.
The first is Foundational Keyword Research which will provide an overview of your website’s keyword visibility, forming the basis for our second, more sophisticated process which we like to call the Ontological Keyword Research.
With the ontological process, we adopt a recursive approach which allows us to identify the best possible keywords on a topical level whilst keeping user intent in mind by identifying the best keywords for topics, subtopics and even sub-subtopics.