Semantic search is all about understanding what your audience wants to find. You will learn how to create a meticulous keyword strategy that takes into account Google's perception of latent intent as well as what your audience is looking to find.
Understanding what your audience wants to find.
Having explored how search engines, and in particular Google works its magic through crawling and indexing the world wide web, it’s time to take a look at which strategic keywords you should target for the core landing pages of your website.
We will explore the concepts of Latent Semantic Indexing, Compound Keywords and Keyword Verticals in great detail which will equip you with the skills to identify the best keywords for a particular type of content based on what your audience wants to find.