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Advanced SEO Textbook

5. Semantic Search

Semantic search is all about understanding what your audience wants to find. You will learn how to create a meticulous keyword strategy that takes into account Google's perception of latent intent as well as what your audience is looking to find.

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Module Details
Topics Icon Topics: 5
Clock icon Time: 1h 38m
Difficulty Intermediate
Module Status
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Understanding what your audience wants to find.

Having explored how search engines, and in particular Google works its magic through crawling and indexing the world wide web, it’s time to take a look at which strategic keywords you should target for the core landing pages of your website.

We will explore the concepts of Latent Semantic Indexing, Compound Keywords and Keyword Verticals in great detail which will equip you with the skills to identify the best keywords for a particular type of content based on what your audience wants to find.

 

1 Lock icon
What is a Keyword?

Understanding the various types of keywords.

Clock Icon Time: 9
Difficulty Intermediate
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2 Lock icon
Search Intent Behind Keywords

Highlighting the importance of identifying the search intent for keywords you want to target.

Clock Icon Time: 23
Difficulty Intermediate
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3 Lock icon
Latent Semantic Indexing and Compound Keywords

Uncover the mysteries of Latent Semantic Indexing and Compound Keywords.

Clock Icon Time: 38
Difficulty Hard
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4 Lock icon
Keyword Verticals

Rank for as many keywords as possible with Keyword Grouping.

Clock Icon Time: 13
Difficulty Intermediate
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Quiz
Quiz

Practice your skills and challenge your knowledge.

Clock Icon Time: 25
Difficulty Intermediate
Locked Incomplete
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