In this module, you will learn how to organise and structure your website for both users and search engines and understand the important of including trust signals throughout your site to convey E-A-T (Expertise-Authoritativeness-Trustworthiness). You will also master the concept of Natural Language Processing, a technique that search engines like Google use to understand language on the web.
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8. Information Architecture
Time: 1h 10m
A look at how site architecture can make or break your chances of dominating the SERPs.
E-A-T & YMYL
A look at Google's Quality Raters Guidelines.
Natural Language Processing
A detailed look at Natural Language Processing and Google BERT.
Practice your skills and challenge your knowledge.