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Advanced SEO Textbook

8. Information Architecture

In this module, you will learn how to organise and structure your website for both users and search engines and understand the important of including trust signals throughout your site to convey E-A-T (Expertise-Authoritativeness-Trustworthiness). You will also master the concept of Natural Language Processing, a technique that search engines like Google use to understand language on the web.

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Module Details
Topics Icon Topics: 4
Clock icon Time: 1h 10m
Difficulty Hard
Module Status
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1 Lock icon
Site Architecture

A look at how site architecture can make or break your chances of dominating the SERPs.

Clock Icon Time: 17
Difficulty Intermediate
Locked Incomplete
2 Lock icon
E-A-T & YMYL

A look at Google's Quality Raters Guidelines.

Clock Icon Time: 32
Difficulty Intermediate
Locked Incomplete
3 Lock icon
Natural Language Processing

A detailed look at Natural Language Processing and Google BERT.

Clock Icon Time: 40
Difficulty Hard
Locked Incomplete
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Quiz
Quiz

Practice your skills and challenge your knowledge.

Clock Icon Time: 30
Difficulty Intermediate
Locked Incomplete
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