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Advanced SEO Textbook

7. Content Optimisation

You will learn the fundamentals of content optimisation as well as how to avoid issues like duplication and keyword cannibalisation. This module is designed to equip you with the knowledge of creating content that addresses the user’s search intent whilst taking into account what Google is also looking for.

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Module Details
Topics Icon Topics: 7
Clock icon Time: 1h 30m
Difficulty Easy
Module Status
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Content is king. Undisputed.

Although technical and off-page SEO is important, everything starts and ends with your content. The bottom line is that websites will simply struggle to rank without well-optimised content. In this chapter, we will discuss the fundamentals of on-page SEO including page titles, headings, meta descriptions, content length as well as how this ties to user intent.

We will also show you how to optimise the content on your website to avoid issues like duplication and outline ways to both find and fix keyword cannibalisation issues.

This module is designed to equip you with the knowledge of creating content that addresses the user’s search intent whilst taking into account what Google is also looking for.

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The Fundamentals of On-Page SEO

Mastering the basics of On-Page SEO is the first step in building a successful campaign.

Clock Icon Time: 25
Difficulty Easy
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Writing Content For Humans (and Search Engines)

Create content for humans first, then search engines.

Clock Icon Time: 15
Difficulty Easy
Locked Incomplete
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Keyword Cannibalisation

A look at why targeting the same keyword on multiple pages is potentially problematic.

Clock Icon Time: 7
Difficulty Intermediate
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The SUSO Method: Content Checklist

A checklist for ensuring that your site's content is optimised for both users and bots.

Clock Icon Time: 25
Difficulty Intermediate
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The SUSO Method: Competitor Research Using Surfer SEO

Learn how to conduct content based competitor based research to maximise your SEO.

Clock Icon Time: 26
Difficulty Intermediate
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The SUSO Method: Finding and Fixing Keyword Cannibalisation

The SUSO guide on how to find and fix keyword cannibalisation.

Clock Icon Time: 23
Difficulty Intermediate
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Quiz
Quiz

Practice your skills and challenge your knowledge.

Clock Icon Time: 25
Difficulty Easy
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