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Advanced SEO Textbook
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Practice your skills and challange your knowledge.
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1
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50
2%
What is the name of the process of how the web browser goes from the source code of a raw HTML document to displaying an interactive web page in the viewport to the user.
*
Critical Viewport Path
Critical Rendering Tree
Critical Rendering Path
Critical Rendering Journey
What is the web browser's default rendering of a desktop screen?
*
960px
970px
980px
990px
Google provides three thresholds for page load times: Fast, Average and Slow. What constitutes a "Slow" page.
*
a page that takes longer than 5.5 seconds to load
a page that takes longer than 4.5 seconds to load
a page that takes longer than 3.5 seconds to load
a page that takes longer than 2.5 seconds to load
True or false. Responsive Web Design increases bounce rate.
*
True
False
Which of the following is not a method for implementing hreflang statements?
*
XML Sitemap
Robots.txt
HTTP Headers
HTML tags
Google measures speed based real world data collected via a special report. What is this report called?
*
Both b and c
Chrome User Experience Report
Chrome Speed Report
Chrome User Interaction Report
Chrome Interaction Report
When using Dynamic Serving, Google recommends adding a particular type of HTTP Header, what is this called?
*
The Very HTTP Header
The Wary HTTP Header
The Valid HTTP Header
The Vary HTTP Header
Fill in the gap. When measuring the speed of two pages, Google may limit itself to testing the speeds using devices that are _________ and __________.
*
in the same country and using the same user-agent
in a different country and using the same user-agent
in a different country and using a different user-agent
in the same country and using a different user-agent
Fill in the gap. A study conducted by Google in 2018 suggests that the bounce rate increases by ___ when a page’s load speed increases from 1 second to 5 seconds.
*
80%
85%
90%
95%
One of the mobile configurations is Separate URLs. What is the other name for this method of handling different screen types and sizes for mobile devices?
*
The "O" Configuration
The "S" Configuration
The "N" Configuration
The "M" Configuration
True or false. Data recorded in the log file is 100% accurate.
*
True
False
True or false. Google uses the visible content on your page to detect the language being used.
*
True
False
Fill in the gap. Google recommends that the time to first byte (TTFB) should be no more than ___________.
*
50 milliseconds
100 milliseconds
150 milliseconds
200 milliseconds
250 milliseconds
Fill in the gap. Adding the __________ tag to the head of your documents tells web browsers that the web page adapts to all devices.
*
meta name="view"
meta name="viewports"
meta name="viewport"
meta name="view-port"
Fill in the gap. When search engine crawlers visit your website, they use a technique called __________.
*
headless rendering
headless browsing
headless crawling
headless caching
What does CDN stand for?
*
Copy Delivery Network
Content Delivery Network
Copy Distribution Network
Content Distribution Network
In what year was Google's "Using resource load times in ranking search results" patent granted?
*
2012
2013
2014
2015
Fill in the gap. ________ is the measurement for the time taken for the web browser to render the first DOM element after the user navigates to your web page.
*
First Input Display
First Contentful Paint
First Contentful Print
Time to First Byte
True or false. CDNs increase duplicate content creation.
*
True
False
Where should CSS and external JavaScript be kept to remove render blocking?
*
above the HTML code
below the HTML code
in the HTTP header
none of the above
Which of the following is not recorded in the server log file?
*
Word count of the requested URL
Requested URL
IP Address
Type of HTTP request
What does FMP stand for?
*
First Meaningful PageSpeed
First Momentous Paint
First Meaningful Print
First Meaningful Paint
True or false. Google recommends that the application shell model should cache static content.
*
True
False
True or false. Dynamic rendering should be used for websites using JavaScript-generated content that changes rapidly.
*
True
False
True or false. You should implement hreflang tags if the content on your website is partially translated into multiple languages.
*
True
False
True or false. A low First Input Display entails a slow response time?
*
True
False
True or false. Google has confirmed page (and site) speed as a ranking factor.
*
True
False
Fill in the gap. A _______ page is one where the time between a page being requested by a user and the time that all resources have been rendered on the browser.
*
completely loaded
fully loaded
lazy loaded
partially loaded
Which of the following is not a signal that Google uses when predicting what the best target audience for a web page is?
*
Canonical tags
Location of your server
Hreflang statements
Country-code top-level domain names
What does Google recommend that you do instead of serving a 404 error to mobile users?
*
Redirect mobile users to the homepage
Redirect mobile users to your custom 404 error page
Redirect mobile users to the most relevant page
None of the above.
What kind of file is a service worker?
*
a HTML file
a PHP file
an XML file
a JavaScript file
True or false. The number of organic searches from mobile devices has surpassed desktop.
*
True
False
Fill in the gap. ________ crawling is where Googlebot starts to crawl a web page with the Accept-Language HTTP header in the request.
*
Language-dependent
Language-distributed
Geo-dependent
Geo-distributed
True or false. When using hreflang statements, you should always use absolute URLs.
*
True
False
Fill in the gap. When using the "M" configuration, you should add a ___________ tag on the desktop page, pointing to the corresponding mobile page.
*
rel="canonical"
follow
nofollow
rel="alternate"
In the context of JavaScript SEO, what does DOM stand for?
*
Document Object Model
Domain Object Model
Domain Order Model
Document Order Model
Which of the following is not advised for reducing the number of requests made to your server?
*
Merge JavaScript files into a single file where appropriate.
Use sprites for images that are used frequently.
Reduce the number of 301 redirects.
Reduce the number of 404 pages.
Fill in the gap. User-agent ________ is the process of detecting which device is being used to make the request.
*
disclosing
catching
sniffing
spotting
In a study performed by Google, what percentage of mobile website visitors will leave your site if it takes more than 3 seconds to load?
*
30%
35%
40%
45%
Which of the following is not a factor Google looks at when comparing the load speed for two different pages?
*
the resource being requested
the number of images on the resource being requested
the network connection
the user's device
Which of the following is not included in a typical web manifest file?
*
the URL that should be opened with the app is launched
the name of the application
canonicals pointing to duplicate web pages
icons that the app should use
True or false. Google displays a special icon which helps users identify pages that support AMP.
*
True
False
What does the following hreflang tag target?
*
Spanish-speaking people in France
All French-speaking people
French-speaking people in Spain
All Spanish-speaking people
<link rel="alternate" href="http://example.com/fr" hreflang="es-fr">
In the context of Mobile SEO, what does AMP stand for?
*
Advanced Mobile Pages
Accelerated Mobile Pages
Accelerated Meta Pages
Accelerated Mobile Pagespeed
Advised Mobile Pages
Accelerated Media Pages
Adapted Mobile Pages
Fill in the gap. The server closest to where the user accesses your website is referred to as the ________ .
*
side server
proximity server
end server
edge server
What are locale-adaptive pages?
*
pages that return different content based on the user's perceived city or preferred language
pages that return different content based on the user's perceived continent or preferred language
pages that return different content based on the user's perceived country or preferred language
pages that return the same content based on the user's perceived continent or preferred language
Fill in the gap. ______ content is any file that is stored in a server that remains the same every time that it is displayed to the user.
*
Stationary
Stable
Static
Stagnant
Fill in the gap. If you do not want your website to be associated with a single location, you should select _____ in the drop down on GSC's International Targeting Report.
*
Undefined
Unlisted
Unfocused
Untargeted
True or false. Now that Google uses a mobile-first index, desktop pages can no longer outrank mobile pages.
*
True
False
Fill in the gap. __________ is a method of compression that allows the original image to be perfectly reconstructed from the compressed version.
*
Lost compression
Lossless compression
Lossy compression
Lossfull compression
Lossyfull compression
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