Advanced SEO Textbook

The Most Comprehensive Advanced SEO Guide

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The First Ever, Interactive Online SEO Textbook

Are you a Digital Marketer who wants to understand the How & Why of SEO?

Prefer in-depth SEO content that is technical and analytical?

Is it the science of Google’s algorithm that makes SEO fascinating to you?

If so, then this SEO guide is for you.

  • 15 Modules covering Advanced SEO Topics.
  • 14 Interactive Quizzes.
  • Case Studies and Real Life Examples.
  • Supplementary Video Content.
  • Totally Free.

Modules crafted for you

Our first advanced SEO Textbook will allow you to gain an expert understanding of all facets surrounding SEO

Introduction

An introduction to The SUSO Method

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1. Wonders of the World Wide Web

Before you become a successful SEO, you need to understand how the Internet and search engines work.

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2. How Google Works

No stone is left unturned as we uncover the magic behind Google’s Search Algorithms.

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3. Google Algorithms

No stone is left unturned as we uncover the magic behind Google’s Search Algorithms.

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4. What Is SEO?

Uncover the who, what, where and why of SEO.

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5. Semantic Search

Semantic search is about understanding what your audience wants to find.

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6. Semantic Search: The SUSO Method

Putting the theory of semantic search into practice with the SUSO Method.

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7. Content Optimisation

Content is king.

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8. Information Architecture

Master how to organise and structure the content on your website.

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9. Technical SEO

Understand the fundamental components of technical SEO.

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10. Advanced Technical SEO

A comprehensive exploration of advanced technical SEO.

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11. Monitoring SEO Health

Master how to monitor the SEO health of your website.

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12. Establishing Authority

Understand the power of link building to establish your website’s authorty.

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13. eCommerce SEO

A comprehensive look at eCommerce SEO.

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14. Conversion Rate Optimisation

Learn how to transform organic search traffic into conversions.

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15. Local SEO

Learn how to attract nearby customers through local search.

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Introduction

The SUSO Method is not just designed for marketers who want to take their SEO skill set to the next level, but also for entrepreneurs, CEOs, CTOs, tech savvy computer scientists and developers, data analysts and intelligent marketers who want to know the ins and outs of Google’s Algorithm.

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1. Wonders of the World Wide Web

Becoming a successful SEO requires an understanding of how the World Wide Web webs. In this module, we will discuss how the Internet works before taking a closer look at the three core phases of search engines: crawling, indexing and ranking before concluding with a brief look at how other search engines compare to Google.

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Topics

1
How the Internet Works

A step-by-step look at how the Internet works.

Time: 5m
2
What is Organic Traffic?

Understand organic and other types of traffic sources.

Time: 6m
3
How Search Engines Work

Learn the three phases of a search engine.

Time: 8m
4
The Other Search Engines

A brief look at other search engines like Bing, Baidu and Yandex.

Time: 4m
5
Quiz

Practice your skills and challenge your knowledge of How the Internet Works.

Time: 4m

2. How Google Works

From diving into the details of how Google crawls the Internet, to the intricacies of how machine learning and neural matching is used to index and rank web pages, no stone is left unturned as we uncover the magic behind Google’s Search Algorithms.

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Topics

1
The Crawling Phase

An in-depth look at how Google crawls the Internet.

Time: 45
2
The Indexing Phase

An in-depth look at how Google indexes web content.

Time: 45
3
The Search Results Page

A comprehensive exploration of Google’s Search Engine Results Page.

Time: 65
4
Quiz

Practice your skills and challenge your knowledge of How Google Works

Time: 25

4. What Is SEO?

Understanding the importance of SEO is key to ensuring a solid SEO strategy. In this module you will learn about the core components and ranking factors of SEO before finishing off with a look how you can take your SEO to the next level by hiring an SEO team.

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Topics

1
Why is SEO Important?

Understanding the importance of SEO.

Time: 6
2
Core Components of SEO

Outlining the three core components of SEO: Technical, On-Page and Off-Page.

Time: 20
3
Ranking Factors

A look at the main ranking factors for Google.

Time: 18
4
Choosing the Right SEO Agency

What should you look for in an SEO agency?

Time: 8
5
Quiz

Practice your skills and challenge your knowledge.

Time: 12

6. Semantic Search: The SUSO Method

In this module you will put the theory of semantic search into practice. We will show you how to carry out what we call our Ontological Keyword Research – a method that adopts a recursive approach which allows you to identify the best possible keywords on a topical level whilst keeping user intent in mind.

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Topics

1
Foundational Keyword Research

Providing an overview of your website’s keyword visibility.

Time: 20
2
Ontological Keyword Research

Our Ontological Keyword Research process will take your keyword strategy to a new level.

Time: 60
3
Quiz

Practice your skills and challange your knowledge.

Time: 5

8. Information Architecture

In this module, you will learn how to organise and structure your website for both users and search engines and understand the important of including trust signals throughout your site to convey E-A-T (Expertise-Authoritativeness-Trustworthiness). You will also master the concept of Natural Language Processing, a technique that search engines like Google use to understand language on the web.

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Topics

1
Site Architecture

A look at how site architecture can make or break your chances of dominating the SERPs.

Time: 17
2
E-A-T & YMYL

A look at Google’s Quality Raters Guidelines.

Time: 32
3
Natural Language Processing

A detailed look at Natural Language Processing and Google BERT.

Time: 40
4
Quiz

Practice your skills and challenge your knowledge.

Time: 30

9. Technical SEO

In this module, you will learn about the fundamental components of technical SEO. You will be able to ensure that Google can crawl your website correctly, understand how Google is able to customise search results before learning how to mark up your website with structured data.

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Topics

1
Mastering Google’s Crawl

A thorough guide on how to make sure that your website is bot-friendly.

Time: 102
2
HTTP vs HTTPS

Why you should switch to HTTPS.

Time: 10
3
Customised Search

Unraveling how Google customises search results.

Time: 16
4
Structured Data

Demystifying one of the cornerstones of technical SEO, Structured Data.

Time: 30
5
Quiz

Practice your skills and challenge your knowledge.

Time: 20

11. Monitoring SEO Health

This module will equip you with the skills to monitor your website’s SEO health using Google Analytics and Google Search Console. We will also show you how to diagnose traffic drops, crawl and audit your website. Finally, you will learn how to diagnose and analyse your website before and after a Google core algorithm update.

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Topics

1
The Essentials: Google Analytics & Google Search Console

An in-depth look into Google Analytics and Google Search Console.

Time: 60
2
Diagnosing A Drop In Traffic

Learn how to diagnose a drop in organic traffic.

Time: 33
3
Page Experience & Engagement

Learn how to monitor page experience and user engagement.

Time: 19
4
Quiz

Practice your skills and challenge your knowledge.

Time: 25

12. Establishing Authority

In this module you will learn how to establish your website’s authority with an in-depth look at link building techniques. We will also show you how to thoroughly audit your backlink profile and conduct a successful outreach campaign.

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Topics

1
The Fundamentals of Link Building

Looking at the fundamentals of link building.

Time: 24
2
Outreach

A step-by-step guide on how to perform blogger outreach.

Time: 33