Advanced SEO Textbook

The Most Comprehensive Advanced SEO Guide

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The First Ever, Interactive Online SEO Textbook

Are you a Digital Marketer who wants to understand the How & Why of SEO?

Prefer in-depth SEO content that is technical and analytical?

Is it the science of Google’s algorithm that makes SEO fascinating to you?

If so, then this SEO guide is for you.

  • 15 Modules covering Advanced SEO Topics.
  • 14 Interactive Quizzes.
  • Case Studies and Real Life Examples.
  • Supplementary Video Content.
  • Totally Free.

Modules crafted for you

Our first advanced SEO Textbook will allow you to gain an expert understanding of all facets surrounding SEO

Introduction

An introduction to The SUSO Method

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1. Wonders of the World Wide Web

Before you become a successful SEO, you need to understand how the Internet and search engines work.

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2. How Google Works

No stone is left unturned as we uncover the magic behind Google’s Search Algorithms.

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3. Google Algorithms

No stone is left unturned as we uncover the magic behind Google’s Search Algorithms.

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4. What Is SEO?

Uncover the who, what, where and why of SEO.

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5. Semantic Search

Semantic search is about understanding what your audience wants to find.

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6. Semantic Search: The SUSO Method

Putting the theory of semantic search into practice with the SUSO Method.

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7. Content Optimisation

Content is king.

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8. Information Architecture

Master how to organise and structure the content on your website.

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9. Technical SEO

Understand the fundamental components of technical SEO.

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10. Advanced Technical SEO

A comprehensive exploration of advanced technical SEO.

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11. Monitoring SEO Health

Master how to monitor the SEO health of your website.

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12. Establishing Authority

Understand the power of link building to establish your website’s authorty.

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13. eCommerce SEO

A comprehensive look at eCommerce SEO.

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14. Conversion Rate Optimisation

Learn how to transform organic search traffic into conversions.

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15. Local SEO

Learn how to attract nearby customers through local search.

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Introduction

The SUSO Method is not just designed for marketers who want to take their SEO skill set to the next level, but also for entrepreneurs, CEOs, CTOs, tech savvy computer scientists and developers, data analysts and intelligent marketers who want to know the ins and outs of Google’s Algorithm.

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1. Wonders of the World Wide Web

Becoming a successful SEO requires an understanding of how the World Wide Web webs. In this module, we will discuss how the Internet works before taking a closer look at the three core phases of search engines: crawling, indexing and ranking before concluding with a brief look at how other search engines compare to Google.

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Topics

1
How the Internet Works

A step-by-step look at how the Internet works.

Time: 5m
2
What is Organic Traffic?

Understand organic and other types of traffic sources.

Time: 6m
3
How Search Engines Work

Learn the three phases of a search engine.

Time: 8m

2. How Google Works

From diving into the details of how Google crawls the Internet, to the intricacies of how machine learning and neural matching is used to index and rank web pages, no stone is left unturned as we uncover the magic behind Google’s Search Algorithms.

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Topics

1
The Crawling Phase

An in-depth look at how Google crawls the Internet.

Time: 45
2
The Indexing Phase

An in-depth look at how Google indexes web content.

Time: 45
3
The Search Results Page

A comprehensive exploration of Google’s Search Engine Results Page.

Time: 65

3. Google Algorithms

In this module, we take things to another level by unraveling how Google’s Search Algorithms work in great detail: from Panda and Penguin to Hummingbird and RankBrain. Understanding Google’s Webmaster Guidelines will equip you with the knowledge of how best to approach the SEO for your website.

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Topics

1
The Fundamentals

Before we take a deep dive into the algorithms themselves, let’s take a refresher on some of the concepts that make up the cleverness of Google.

Time: 15
2
Google Algorithm Updates

We’re going to explore the Google algorithm changes in a little more detail. We’ll find out why the algo is changing and what are the most important changes that ever happened.

Time: 40
3
Google Webmaster Guidelines

Google has a set of guidelines outlining the best practices for webmasters to improve their website’s search presence and appear in the search results.

Time: 20

4. What Is SEO?

Understanding the importance of SEO is key to ensuring a solid SEO strategy. In this module you will learn about the core components and ranking factors of SEO before finishing off with a look how you can take your SEO to the next level by hiring an SEO team.

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Topics

1
Why is SEO Important?

Understanding the importance of SEO.

Time: 6
2
Core Components of SEO

Outlining the three core components of SEO: Technical, On-Page and Off-Page.

Time: 20
3
Ranking Factors

A look at the main ranking factors for Google.

Time: 18

5. Semantic Search

Semantic search is all about understanding what your audience wants to find. You will learn how to create a meticulous keyword strategy that takes into account Google’s perception of latent intent as well as what your audience is looking to find.

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Topics

1
What is a Keyword?

Understanding the various types of keywords.

Time: 9
2
Search Intent Behind Keywords

Highlighting the importance of identifying the search intent for keywords you want to target.

Time: 23
3
Latent Semantic Indexing and Compound Keywords

Uncover the mysteries of Latent Semantic Indexing and Compound Keywords.

Time: 38

6. Semantic Search: The SUSO Method

In this module you will put the theory of semantic search into practice. We will show you how to carry out what we call our Ontological Keyword Research – a method that adopts a recursive approach which allows you to identify the best possible keywords on a topical level whilst keeping user intent in mind.

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Topics

1
Foundational Keyword Research

Providing an overview of your website’s keyword visibility.

Time: 20
2
Ontological Keyword Research

Our Ontological Keyword Research process will take your keyword strategy to a new level.

Time: 60
3
Quiz

Practice your skills and challange your knowledge.

Time: 5

7. Content Optimisation

You will learn the fundamentals of content optimisation as well as how to avoid issues like duplication and keyword cannibalisation. This module is designed to equip you with the knowledge of creating content that addresses the user’s search intent whilst taking into account what Google is also looking for.

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Topics

1
The Fundamentals of On-Page SEO

Mastering the basics of On-Page SEO is the first step in building a successful campaign.

Time: 25
2
Writing Content For Humans (and Search Engines)

Create content for humans first, then search engines.

Time: 15
3
Keyword Cannibalisation

A look at why targeting the same keyword on multiple pages is potentially problematic.

Time: 7

8. Information Architecture

In this module, you will learn how to organise and structure your website for both users and search engines and understand the important of including trust signals throughout your site to convey E-A-T (Expertise-Authoritativeness-Trustworthiness). You will also master the concept of Natural Language Processing, a technique that search engines like Google use to understand language on the web.

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Topics

1
Site Architecture

A look at how site architecture can make or break your chances of dominating the SERPs.

Time: 17
2
E-A-T & YMYL

A look at Google’s Quality Raters Guidelines.

Time: 32
3
Natural Language Processing

A detailed look at Natural Language Processing and Google BERT.

Time: 40
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9. Technical SEO

In this module, you will learn about the fundamental components of technical SEO. You will be able to ensure that Google can crawl your website correctly, understand how Google is able to customise search results before learning how to mark up your website with structured data.

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10. Advanced Technical SEO

In this module, we take a more comprehensive look into the more advanced aspects of technical SEO. Learn about site speed and CDNs as well as understand mobile SEO, JavaScript and International SEO.

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11. Monitoring SEO Health

This module will equip you with the skills to monitor your website’s SEO health using Google Analytics and Google Search Console. We will also show you how to diagnose traffic drops, crawl and audit your website. Finally, you will learn how to diagnose and analyse your website before and after a Google core algorithm update.

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12. Establishing Authority

In this module you will learn how to establish your website’s authority with an in-depth look at link building techniques. We will also show you how to thoroughly audit your backlink profile and conduct a successful outreach campaign.

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13. eCommerce SEO

In this module we will show you to devise a solid SEO strategy by following the essential SEO techniques and best practices that will take your online store to the next level.

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14. Conversion Rate Optimisation

Learn how to transform organic search traffic into tangible conversions for your business. We will show you how to use Google Analytics to provide an insight into user engagement as well as show you how to maximise your conversions by following out best practices.

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15. Local SEO

Whether you’re a small local business or a multi-location enterprise, we will show you how to attract nearby customers through local search engine optimisation by unpacking Google’s Local Algorithm.

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Advanced SEO for ambitious marketers

There are countless SEO guides around, many of which simply tell you how to be a good SEO.

But if you approach organic search from Google’s perspective, rather than how an SEO thinks, you’ll be at a huge advantage.

The learning materials in our guide are created for marketers who want to gain deep, technical knowledge of Google’s algorithm, to fuel their strategic SEO decisions.

If you want to gain an upper hand in SEO wisdom – register your interest today for SUSO’s free Advanced SEO Textbook today.

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Practical knowledge

We’ve also included practical tasks for you to complete throughout the course, not to mention the quiz at the end of every module!

Coming next!

17 August 2020

9. Technical SEO

Clock Icon Time: 2h 58m
24 August 2020

10. Advanced Technical SEO

Clock Icon Time: 4h 25m
31 August 2020

11. Monitoring SEO Health

Clock Icon Time: 2h

Stay Updated with the Textbook Release

We plan to launch the Textbook on 22nd June. We’ll add new modules every week, containing new topics and interactive quizzes.

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What people say about us…

The guys from SUSO have really gone an extra mile to create an SEO guide that is both incredibly detailed and beautifully designed. Quote Icon
SUSO’s guide is loaded with impressive technical knowledge and tips in an easy-to-read and beautifully designed format – a must-read for all SEOs. Quote Icon
SUSO really know their stuff when it comes to technical SEO. They’ve got a great team, with some very bright SEOs. Quote Icon
These guys are your secret weapon. I have been in the digital space for over fifteen years now and trust me, when push comes to shove, these are the guys you want in your corner. Be it a local business site or a client with multimillion visitors, you just can’t go wrong. Highly recommended. Quote Icon
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We are SUSO We live SEO

We execute detailed & results driven, technical SEO strategies that are based upon a set of focused core principles:

  • Never Assume.
  • Analyse & Measure.
  • Think Critically.
  • Be Curious.
  • Stay Committed.
  • Inspire.

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