Tangential SEO, is about creating and optimizing content that is tangentially related to your business. It can be a great way of staying ahead of the competition.
SEO News Curated by SUSO
Our roundup is a curated collection of articles about what we found particularly exciting in our industry this month. Our teams deal with technical SEO, specialized content marketing, Digital PR and SEO client care – so get ready for a holistic collection of thought-provoking content.
July 2023
Semantic HTML might not be a ranking factor, but unsurprisingly helps in understanding content and structure better.
Thanks to this article and the report you can download, you can understand how your business performs in terms of SEO in the context of the industry you’re in.
June 2023
Running a profitable business starts with a great strategy. How do you increase the value that a client is willing to pay? How do you create a place where people love to work? Watch this video to find out how these things work together to create a profitable business.
In view of demos, i saw some exciting potential uses in SEO from effective text generation that is is coherent, engaging, and relevant to a given prompt to on-page optimization (meta titles, meta descriptions, SERP FAQ research, keyword research, generating topics for content strategy), to technical improvements (generating schema markup, getting help in writing efficient code) and more.
A little bit more business-focused, but found this conversation really useful on profitability, utilization, and time-tracking in agencies. If you’re interested in understanding a bit more into the challenges of running an agency as a business, it touches on some important concepts.
I thought this article was interesting because it poses a few questions – “How is the SEO industry going to change just from the way Google chooses to use AI? And “How is the gap between purely informational content and the content we read for thought leadership and creative reasons going to play out?”
May 2023
This is an old but very common practice in Affiliate space where big authority sites lease out their subdomains/subfolders to affiliates. I picked this article because I think it’s important to SEO clients, especially now that XYZ is when we are dealing with EFG.
While I don’t think that this is the future of SEO any time soon, it’s an interesting take on how some agencies might try to use SEO to save on costs. Is it a good idea? Probably not. Rankings are based on original information, and when it comes to research, AI won’t cut it for quite some time.
This is a video worth watching. It should remind us that AI content can’t and won’t change the quality game when it comes to SEO.
