Research

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The First Ever, Interactive Online SEO Textbook

The learning materials in our guide are created for marketers who want to gain deep, technical knowledge of Google’s algorithm, to fuel their strategic SEO decisions.

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10 Ways to Optimise E-A-T for eCommerce Websites

SUSO

The concept of E-A-T, otherwise known as expertise, authority, and trust, has been in the spotlight since July 2019. That is when Google updated its Quality Rater Guidelines (QRG), attracting more attention to E-A-T. How? By referencing it over a hundred times (135 to be precise) throughout the QRG. It was Google’s “subtle” way to show the world that it is a factor one has to consider when trying to improve traffic using SEO.

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Google Customer Review Template

Everything You Need to Know About Google Customer Reviews

SUSO

Customer experience is one of the most fundamental aspects of running a business, both online and out in the real world. Positive impressions ensure that people will return to your establishment or website, and, perhaps more importantly, hearing or reading about your service will result in an influx of new potential customers, attracted to your enterprise by the great experiences of others.

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How Much of a Ranking Factor is Domain Relevancy in 2021?

SUSO

The SEO blogosphere is full of articles espousing the importance of building niche-relevant links, while SEO forums are overflowing with people agonising whether or not to disavow non-relevant links to remain safe from penalty.

However, the question many of these people fail to ask is: what exactly is domain relevancy and how big of a ranking factor is it?

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5 Common Ecommerce SEO Mistakes and How To Fix Them

SUSO

SEO can help your Ecommerce business grow by boosting organic traffic. However, there are some common SEO mistakes that could cost your brand dearly.

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Why Good Outreach Matters | Link Building in 2021

SUSO

Whichever way you cut it, outreach link building for SEO is hard. Even when armed with the best possible content, getting in front of the right bloggers and webmasters can be an uphill struggle – furthermore, actually securing link placements can be even harder.

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Guide To Blocking Unwanted Resources

SUSO

Googlebot can index any resources on the site, including the ones that does not have much value for users and shouldn't be indexed. An example of such content could be a "Find out about the product" form where the form is generated under a different URL (eg. containing a product ID or a timestamp). It could result in the same number of form-only pages being indexed as the number of products in the store. Addressing this issue is therefore of a very high importance in terms of SEO.

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Digital Agencies Spur Growth Through Partnerships

How Digital Agencies & Consultants Can Spur Growth Through Partnerships

SUSO

An Interview With Callum Laing author of Progressive Partnerships and Will Bagnall - CEO of Suso Digital

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