Research

Always curious. Always learning.

Internal Linking: Everything You Need to Know

Internal linking should be part of every SEO strategy. Find out everything you need to know about this powerful technical SEO tactic.

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SEO site structure

SEO Site Structure: What You Need to Know

Site structure is one of the most important characteristics of your website. Find out how to design the ideal SEO-friendly architecture for your site.

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How to Build E-A-T for Local SEO

How to Build E-A-T for Local SEO

Learn how to improve E-A-T (Expertise-Authoritativeness-Trustworthiness) signals by optmizing the content on your local business' website.

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Ways to Optimise for Featured Snippets

5 Ways to Optimise for Featured Snippets

A featured snippet is the coveted position zero spot in Google’s search results page - find out how to rank in the highest possible place for your target keywords.

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Google Customer Review Template

Everything You Need to Know About Google Customer Reviews

Customer experience is one of the most fundamental aspects of running a business, both online and out in the real world. Positive impressions ensure that people will return to your establishment or website, and, perhaps more importantly, hearing or reading about your service will result in an influx of new potential customers, attracted to your enterprise by the great experiences of others.

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How Much of a Ranking Factor is Domain Relevancy in 2021?

The SEO blogosphere is full of articles espousing the importance of building niche-relevant links, while SEO forums are overflowing with people agonising whether or not to disavow non-relevant links to remain safe from penalty.

However, the question many of these people fail to ask is: what exactly is domain relevancy and how big of a ranking factor is it?

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5 Common Ecommerce SEO Mistakes and How To Fix Them

SEO can help your Ecommerce business grow by boosting organic traffic. However, there are some common SEO mistakes that could cost your brand dearly.

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Why Good Outreach Matters | Link Building in 2021

Whichever way you cut it, outreach link building for SEO is hard. Even when armed with the best possible content, getting in front of the right bloggers and webmasters can be an uphill struggle – furthermore, actually securing link placements can be even harder.

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Guide To Blocking Unwanted Resources

Googlebot can index any resources on the site, including the ones that does not have much value for users and shouldn't be indexed. An example of such content could be a "Find out about the product" form where the form is generated under a different URL (eg. containing a product ID or a timestamp). It could result in the same number of form-only pages being indexed as the number of products in the store. Addressing this issue is therefore of a very high importance in terms of SEO.

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