Research

Always curious. Always learning.

The First Ever, Interactive Online SEO Textbook

The learning materials in our guide are created for marketers who want to gain deep, technical knowledge of Google’s algorithm, to fuel their strategic SEO decisions.

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How to Avoid a Thin Content Manual Penalty

SUSO

Making sure that the content on your website adds value to the user is crucial. Find out how to avoid getting a thin content manual penalty from Google.

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The Content Writer’s Guide to Google Search Console

SUSO

Learn how to leverage the powerful information from Google Search Console to elevate your website’s content SEO strategy.

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5 Ways to Optimise for Featured Snippets

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A featured snippet is the coveted position zero spot in Google’s search results page - find out how to rank in the highest possible place for your target keywords.

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My First Month As an Account Manager at SUSO: Konrad Olszewski

SUSO

Meet our new account manager Konrad Olszewski and read about his first month at SUSO Digital! See how we work, what we do and what initiatives we have at offer; perhaps you can also join our ranks or be our next client?

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Should You Train Content Writers To Think Like Search Engines?

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An exploration of how training content writers to think like search engines allows you to create engaging SEO content that ranks. Learn about NLP, Google BERT and writing content for search intent.

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A Simple & Comprehensive Guide to Ecommerce SEO

A Simple & Comprehensive Guide to Ecommerce SEO

SUSO

The ecommerce industry has developed enormously in the last year due to the global situation. Today everyone who sells products wants to have their own online store. But where to start, what to consider when choosing the software and how to think about SEO in all of this?

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10 Ways to Optimise E-A-T for eCommerce Websites

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The concept of E-A-T, otherwise known as expertise, authority, and trust, has been in the spotlight since July 2019. That is when Google updated its Quality Rater Guidelines (QRG), attracting more attention to E-A-T. How? By referencing it over a hundred times (135 to be precise) throughout the QRG. It was Google’s “subtle” way to show the world that it is a factor one has to consider when trying to improve traffic using SEO.

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Google Customer Review Template

Everything You Need to Know About Google Customer Reviews

SUSO

Customer experience is one of the most fundamental aspects of running a business, both online and out in the real world. Positive impressions ensure that people will return to your establishment or website, and, perhaps more importantly, hearing or reading about your service will result in an influx of new potential customers, attracted to your enterprise by the great experiences of others.

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How Much of a Ranking Factor is Domain Relevancy in 2021?

SUSO

The SEO blogosphere is full of articles espousing the importance of building niche-relevant links, while SEO forums are overflowing with people agonising whether or not to disavow non-relevant links to remain safe from penalty.

However, the question many of these people fail to ask is: what exactly is domain relevancy and how big of a ranking factor is it?

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5 Common Ecommerce SEO Mistakes and How To Fix Them

SUSO

SEO can help your Ecommerce business grow by boosting organic traffic. However, there are some common SEO mistakes that could cost your brand dearly.

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