Research

The concept of E-A-T, otherwise known as expertise, authority, and trust, has been in the spotlight since July 2019. That is when Google updated its Quality Rater Guidelines (QRG), attracting more attention to E-A-T. How? By referencing it over a hundred times (135 to be precise) throughout the QRG. It was Google’s “subtle” way to show the world that it is a factor one has to consider when trying to improve traffic using SEO.

Customer experience is one of the most fundamental aspects of running a business, both online and out in the real world. Positive impressions ensure that people will return to your establishment or website, and, perhaps more importantly, hearing or reading about your service will result in an influx of new potential customers, attracted to your enterprise by the great experiences of others.

The SEO blogosphere is full of articles espousing the importance of building niche-relevant links, while SEO forums are overflowing with people agonising whether or not to disavow non-relevant links to remain safe from penalty.

However, the question many of these people fail to ask is: what exactly is domain relevancy and how big of a ranking factor is it?

SEO can help your Ecommerce business grow by boosting organic traffic. However, there are some common SEO mistakes that could cost your brand dearly.

An Interview With Callum Laing author of Progressive Partnerships and Will Bagnall - CEO of Suso Digital