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How Much of a Ranking Factor is Domain Relevancy in 2020?
The SEO blogosphere is full of articles espousing the importance of building niche-relevant links, while SEO forums are overflowing with people agonising whether or not to disavow non-relevant links to remain safe from penalty.
However, the question many of these people fail to ask is: what exactly is domain relevancy and how big of a ranking factor is it?