Research

Always curious. Always learning.

Google MUM: What We Know So Far

We cut through the noise to share everything you need to know about Google’s powerful new algorithm update: Google MUM.

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how we trained our content team

How We Trained Our Content Writers to Think Like Search Engines

Over the past few months, our Project Manager Deep Shah has been on a mission to train our content writers to think like search engines. Learn more about his training process which involves SEO workshops, retrospectives and more.

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From Entrepreneur to Account Manager at SUSO

From an Entrepreneur to an Account Manager at SUSO

Artur Karpiński details his journey from being an entrepreneur to joining SUSO and becoming a Senior Account Manager within a year.

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How to create SEO Content Strategy

3 Key Steps to Creating An SEO Content Strategy

Follow our three key steps to creating an SEO content strategy that is designed to convert organic visitors to customers.

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How SUSO Produces White-labelled SEO Health Checks

How SUSO Produces White-labelled SEO Health Checks

Find out how SUSO produces bespoke white-labelled SEO health checks for our client’s websites to uncover common & critical issues holding them back from higher rankings.

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SEO site structure

SEO Site Structure: What You Need to Know

Site structure is one of the most important characteristics of your website. Find out how to design the ideal SEO-friendly architecture for your site.

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How to Build E-A-T for Local SEO

How to Build E-A-T for Local SEO

Learn how to improve E-A-T (Expertise-Authoritativeness-Trustworthiness) signals by optmizing the content on your local business' website.

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My 6 Week Trip to Poznan - Lewis

My 6 Week Trip to SUSO’s Poland Office: Lewis Parker

I’m Lewis, the Head of Client Success here at SUSO. Here’s my little story of a trip to work in our Poznan office, discussing the work I focused on with our team, my exploration of the city, and also the wonderful people of Poland and their kindness in the face of a terrible war.

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How to Avoid A Thin Content Manual Penalty

How to Avoid a Thin Content Manual Penalty

Making sure that the content on your website adds value to the user is crucial. Find out how to avoid getting a thin content manual penalty from Google.

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